Why would you hire a copywriter to write a press release? Isn’t it just more marketing blurb? Well no, not really.
Firstly, it actually needs to be newsworthy (a new hire, a brand new product line, some FABULOUS good news) and – this is really important – it needs to be written in a style that will appeal to an editor or journalist AND in such a way that it speaks clearly to a particular readership. Not that easy, really.
If you get me on board I’ll put together a great piece, featuring all the good news first with no business jargon or flowery language and it will be precise and to the point. With no spelling mistakes.
In short, it will be a Good Thing and the editor will love you for it.